"Today you are You, that is truer than true. There is no one alive who is Youer than You." - Dr. Seuss

Individual expression. It's what sets you apart from everyone else. It's what makes your company unique. It's your story. Everything, from how you answer the phone to the letters you send, creates an impression in people's minds.

Good marketing tells your unique story in an intriguing way. It helps build a connection to you and your brand that people will remember. Your marketing materials should look distinctively like you. Be it a website, a logo or a brochure, it should resonate with the character of your company.

As a designer, I don't believe that successful communication is about winning awards or tossing about ad clichés. It's about creating memorable dialogue in a cluttered, information-filled society. Can engaging visuals help set you apart from the competition? Will it help you succeed? In the words of Dr. Seuss, "Yes, indeed, yes indeed! Ninety-eight and three-quarters percent guaranteed."